During the month of December, Isaiah Mustafa, featured in Old Spice’s ad campaign, is currently on the Gentlemen City Tour in London for Old Spice’s Gentleman Hunt.

Mustafa is riding in a carriage pulled by a white horse, and posing in front of landmarks like St. Paul’s Cathedral for journalists, bloggers and fans.

Other activities for the Gentleman Hunt will include a series of short videos where Isaiah will share his views on the quirky regional differences in gentlemanly behavior across Britain’s biggest regions and cities. All insights and videos will be posted on the Old Spice UK Facebook page and on Instagram during December.

As Old Spice Ambassador, Isaiah Mustafa commented:

“In the spirit of Old Spice I have a MAN-announcement to make. The people of the UK, the home of the quintessential Gentleman, have spoken: the traditional concepts of manliness continue to reign strong. Our lady folk want men that look and smell like a real MAN. This pleases me greatly. Gentlemen of the UK, I salute you.”